No other marketing tool captures more eyeballs in a given day than the one-of-a-kind branding of a well-designed and executed car wrap. These dynamic and impactful graphics turn cars, trucks, buses, boats and even motorcycles into colorful, eye-catching rolling billboards that can deliver a steady stream of brand impressions from point A to point B. In fact, according to the Outdoor Advertising Association of America, fleet wraps offer the lowest cost per thousand impressions of any other type of advertising.
Whether you’re looking to dress up work vehicles, promote your business during a sales call or provide protection for your underlying paint, a vinyl wrap is the perfect solution. These large vinyl graphics can be shaped and colored to match any look, are easily removable and — most importantly — allow you to make changes that reflect your company’s evolving needs without the expense of repainting.
Wraps can be designed with a variety of effects and colors, from solid-color designs to matte, metallic and carbon fiber finishes. The design options are limitless, and you can create a unique look that will be sure to grab the attention of those on the road. But how do you choose the right graphic for your car or truck? To help you make an informed decision, this article will answer some of the most common questions regarding this exciting customization option.
A vehicle wrap is a sheet of self-adhesive vinyl with printed images and text that covers the exterior surface of a vehicle. When professionally installed by a licensed and insured installer, it can change the appearance of a vehicle and/or protect the original paint from damage or discoloration. Vehicle wraps are popular with businesses and individuals who want to promote their brands or companies while on the go, but they can also be used for personal use.
Professionally installed vehicle and fleet wraps require a special set of tools to ensure exacting precision, smooth surfaces and minimal bubbles and wrinkles. This specialized equipment includes specialty scissors, scalpels and adhesion products the average person isn’t likely to have lying around the garage.
Another crucial component of a high-quality wrap is the printing process. Using advanced Roland DG custom vinyl wrapping printers, wrap professionals can produce fabric-backed material that is both durable and versatile enough to fit the contours of any vehicle. Choosing between the powerful and versatile VG3 eco-solvent, the value-packed SG3 or the state-of-the-art AP-640 resin/latex models gives you a choice of fast, reliable and media-flexible technology that can meet the unique challenges of vehicle wrapping applications.
Aside from providing fabrication drawings and specializing in vehicle wrapping in Denver, Raven Print & Marketing offers sign refinishing and repair, graphic design, and sign permit assistance. It serves local clients in Oceanside and the surrounding area, including auto dealerships, restaurants, hospitals, schools, construction, and manufacturing companies. The company also produces custom and corporate vinyl wraps for commercial vehicles, trailers, and boats. If you are ready to drive your business forward with the power of vehicle graphics, contact a Denver print shop today to learn more about our professional installation services.